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What's New?
This is where you get access to all our recruiter training resources - exclusive content that you won't find anywhere else, including videos, audios and articles.
New items are posted every week, so you'll stay up to date with the latest tactics and strategies. You'll find the most recent articles at the top. Just click on any headline below to find the full article. Be sure to click the 'view more articles' link at the bottom of the page to read past articles you may have missed.
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WEBINAR: Email Marketing for Recruiters
by Mark Whitby
As a low-cost marketing method, nothing beats email. But if you're like most recruiters, you're probably not using email to its full potential. In this online seminar, you'll learn how to get better results from every email you send and avoid the common mistakes most recruiters make. . . .
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WEBINAR: How to Take an Excellent Job Order
by Mark Whitby
Top producers only spend time on vacancies they have a good chance of filling. That's why it's essential to qualify every vacancy up front and stack the odds of success in your favour. Learn how the experts approach taking their job orders and see an immediate shift in your bottom-line. . . .
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WEBINAR: Robocruiter - Secrets of a $1,000,000+ Producer Revealed
by Bob Marshall and Mark Whitby
Have you ever wondered what it takes to generate over a million dollars per year in personal billings? Here's your chance to find out! In this 90-minute webinar, you'll discover the exact tactics, techniques, procedures and belief system of a recruiter who my friend Bob Marshall nicknamed "Robocruiter" (like Robocop - half machine, half recruiter). Bob says: "Robocruiter is a recruiting machine... a legitimate big biller ($1-$2,000,000 per year). More than anyone else I have met in my 32 year recruitment career, Robocruiter has achieved total mastery in our profession." . . .
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Is there a MAGIC to Closing?
by Bill Radin
Based on the types of questions I receive from recruiters, you'd think closing was some sort of Voodoo ritual, complete with potions, incense and secret incantations. . . .
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The Recruiter/Telephone Connection
by Bill Radin
What's the only activity you can actually control? Your phone time. You can't force a hiring manager to give you a job order and you certainly can't force a candidate to go to a job interview. . . .
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Intelligent Online Recruiting
by Bill Radin
Let's say you made a killing in real estate, and you've got a fat wad of cash in your pocket. Do you carefully manage your new capital gains or fritter the money away? The answer should be obvious. . . .
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WEBINAR: How to Build (or Re-Build) a Profitable Recruitment Desk
by Bob Marshall and Mark Whitby
What do the most successful recruiting firm owners know that 90% of others do not? It's the secret of creating a business that operates independently of them, and generates income whether they work or not! Sadly, the majority of recruitment business owners do not have a business - they have a job. They have to keep working a desk day in and day out, or the income stops. . . .
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Negotiating a Higher Fee
by Bill Radin
As a recruiter, how can you command a higher fee? Well, here's one idea that sounds almost too good to be true--you simply ask for it. . . .
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WEBINAR: Marketing Scripts That Get Results
by Doug Beabout and Mark Whitby
Do you ever feel frustrated or demotivated by the high levels of resistence and rejection you encounter when calling potential clients? Let's face it -- it's hard to get people's attention these days. Clients are bombarded by marketing calls, and when you add email and social media to the mix, the competition for your prospect's focus is intense. To make matters worse, the worn-out sales scripts that worked in the past just don't have the same impact anymore. Buyers have heard it all before, and often recruiters get shot down in less than 60 seconds, even before they've finished introducing themselves! . . .
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Job Orders: Better, Faster, Smarter
by Bill Radin
There's both an art and a science to writing job orders. The science involves information: getting a description of the position, the selling points of the job, the company's sense of urgency, and an idea of where to look for candidates. . . .
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Desk Building - Part 2: The Concept of Inverted Cones
By Bob Marshall
Most recruiters understand the importance of specialization - of carving out your niche in the marketplace. But the hard part is deciding which sector(s) you should target! Should your focus be broad or narrow? Is it better to have one specialty or to diversify? Should your reach be local, national, or even international? What should you do if your market sector dries up? The answers to these questions become clear when you grasp the classic concept of "Inverted Cones." . . .
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Time Management Success Stories
By Gaynor Lowndes
In my time as a recruitment trainer I have been privileged to work with a number of clients who I believe represent what recruitment should be about. . . .
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Voice Mail and E-Mail: Eight Simple Rules
by Bill Radin
Voice mail and e-mail can be powerful recruiting and marketing tools--but only if you treat them like their first cousin, direct marketing. Until a few years ago, the term "direct marketing" referred mainly to direct mail and telemarketing. Now that voice mail and e-mail are in common use, you can add them to the list of direct marketing techniques. . . .
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DOWNLOAD: Your Desk As A Manufacturing Plant Workbook
by Bob Marshall and Mark Whitby
Here's the workbook for the "Your Desk As A Manufacturing Plant" webinar replay, including the PowerPoint slides - 7 pages. We recommend that you print this handy study guide before watching the Online Seminar and use it to record your notes and for easy reference. . . .
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The Secret to Communicating with Gen Y
By Gaynor Lowndes
Do you find it frustrating trying to motivate your Gen Y clients, candidates or employees? We know that Gen Y's are loyal to themselves, not their employers (like baby boomers) or even their careers (like Gen Xers). Given that Gen Y's don't respond to authoritative and dictatorial communication methods, how can we get the best out of Gen Y's? . . .
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The Fastest Way to Make a Placement
(Hint: It's Spelled E-I-O)
by Bill Radin
The other day, a recruiter told me she needed to make a placement NOW. She had an existing job order, plus a candidate she was ready to present her client. However, she was getting bogged down with the resume routine: Submit. Wait. Get feedback. Did I have any suggestions? Yes actually. . . .
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WEBINAR: 7 Essential Secrets for Recruitment Business Success
by Mark Whitby and Terry Edwards
What do the most successful recruiting firm owners know that 90% of others do not? It's the secret of creating a business that operates independently of them, and generates income whether they work or not! Sadly, the majority of recruitment business owners do not have a business - they have a job. They have to keep working a desk day in and day out, or the income stops. . . .
keep reading
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Here's what our members are saying ...
"Mark's 121 coaching is excellent and the benefits are apparent immediately. Most after effects from training last for a short period however this recent coaching is still delivering measurable benefits to the business 6 months on."
Suzanne Ramsay, CEO
Change Recruitment Group
"Our sales increased by 67% over the period Mark was involved with our team."
Richard Duguid, Director
Maxwell Bruce Ltd
"Thank you Mark ... we have doubled our sales activity and everyone is enjoying their canvass call sessions! Your Sales Coaching programme has definitely made an impact and was well worth the investment."
Roddy Hammond
Manging Director
Hammond Resources
"In the last three months, we won $70,000 worth of retained assignments as a direct result of the strategies and techniques we learned."
Andy Barton, Director
Recruitment Zone
"I have noticed a significant improvement in my performance and revenue generation ... in my self-confidence, time management, closing technique and candidate/client commitment levels. In measurable terms, I had my best ever month in April, then billed $10,000 more in May ... Thank you very much for your advice and guidance."
Robin Huggins
Team Leader
MSB International plc
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