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What's New?
This is where you get access to all our recruiter training resources - exclusive content that you won't find anywhere else, including videos, audios and articles.
New items are posted every week, so you'll stay up to date with the latest tactics and strategies. You'll find the most recent articles at the top. Just click on any headline below to find the full article. Be sure to click the 'view more articles' link at the bottom of the page to read past articles you may have missed.
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Negotiating a Higher Fee
by Bill Radin
As a recruiter, how can you command a higher fee? Well, here's one idea that sounds almost too good to be true--you simply ask for it. . . .
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WEBINAR: Marketing Scripts That Get Results
by Doug Beabout and Mark Whitby
Do you ever feel frustrated or demotivated by the high levels of resistence and rejection you encounter when calling potential clients? Let's face it -- it's hard to get people's attention these days. Clients are bombarded by marketing calls, and when you add email and social media to the mix, the competition for your prospect's focus is intense. To make matters worse, the worn-out sales scripts that worked in the past just don't have the same impact anymore. Buyers have heard it all before, and often recruiters get shot down in less than 60 seconds, even before they've finished introducing themselves! . . .
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Job Orders: Better, Faster, Smarter
by Bill Radin
There's both an art and a science to writing job orders. The science involves information: getting a description of the position, the selling points of the job, the company's sense of urgency, and an idea of where to look for candidates. . . .
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Desk Building - Part 2: The Concept of Inverted Cones
By Bob Marshall
Most recruiters understand the importance of specialization - of carving out your niche in the marketplace. But the hard part is deciding which sector(s) you should target! Should your focus be broad or narrow? Is it better to have one specialty or to diversify? Should your reach be local, national, or even international? What should you do if your market sector dries up? The answers to these questions become clear when you grasp the classic concept of "Inverted Cones." . . .
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Time Management Success Stories
By Gaynor Lowndes
In my time as a recruitment trainer I have been privileged to work with a number of clients who I believe represent what recruitment should be about. . . .
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Voice Mail and E-Mail: Eight Simple Rules
by Bill Radin
Voice mail and e-mail can be powerful recruiting and marketing tools--but only if you treat them like their first cousin, direct marketing. Until a few years ago, the term "direct marketing" referred mainly to direct mail and telemarketing. Now that voice mail and e-mail are in common use, you can add them to the list of direct marketing techniques. . . .
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DOWNLOAD: Your Desk As A Manufacturing Plant Workbook
by Bob Marshall and Mark Whitby
Here's the workbook for the "Your Desk As A Manufacturing Plant" webinar replay, including the PowerPoint slides - 7 pages. We recommend that you print this handy study guide before watching the Online Seminar and use it to record your notes and for easy reference. . . .
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The Secret to Communicating with Gen Y
By Gaynor Lowndes
Do you find it frustrating trying to motivate your Gen Y clients, candidates or employees? We know that Gen Y's are loyal to themselves, not their employers (like baby boomers) or even their careers (like Gen Xers). Given that Gen Y's don't respond to authoritative and dictatorial communication methods, how can we get the best out of Gen Y's? . . .
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The Fastest Way to Make a Placement
(Hint: It's Spelled E-I-O)
by Bill Radin
The other day, a recruiter told me she needed to make a placement NOW. She had an existing job order, plus a candidate she was ready to present her client. However, she was getting bogged down with the resume routine: Submit. Wait. Get feedback. Did I have any suggestions? Yes actually. . . .
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WEBINAR: 7 Essential Secrets for Recruitment Business Success
by Mark Whitby and Terry Edwards
What do the most successful recruiting firm owners know that 90% of others do not? It's the secret of creating a business that operates independently of them, and generates income whether they work or not! Sadly, the majority of recruitment business owners do not have a business - they have a job. They have to keep working a desk day in and day out, or the income stops. . . .
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WEBINAR: LinkedIn for Recruiters
Are you getting the most out of LinkedIn? If you're like most recruiters, the answer is no. Please join Mark E. Berger for a LIVE 90-minute webinar and learn how to leverage the power of LinkedIn to expand your network and make more placements. . . .
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DOWNLOAD: Interview Preparation Checklist
by Mark Whitby
Want to maximize your interview to placement ratio? Preparing your candidate for the interview is a critical step in the placment process. Don't leave anything to chance! Follow this checklist to make sure they're fully prepared and will perform well during the interview. . . .
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DOWNLOAD: How to Get Great Results with Candidate Marketing
by Mark Whitby
Here's the workbook for the "How to Get Great Results with Candidate Marketing" webinar replay, including the PowerPoint slides - 7 pages. We recommend that you print this handy study guide before watching the Online Seminar and use it to record your notes and for easy reference. . . .
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DOWNLOAD: Role Play - Temp to Perm Fee Negotiation
by Mark Whitby
Role Play scenario & instructions, 5 pages. Involves resolving a dispute with a client who resents paying the "temp to perm" fee - an all too common scenario! Full facilitator instructions, including solutions and discussion points. . . .
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WEBINAR: How to Maximize Your Team's Sales Performance
by Mark Whitby
Attention owners and managers! In this online seminar, you'll discover how to boost your team's productivity and performance, both in terms of activity and billings. You'll learn a 4-step "Performance Management Process" and how to apply it within your business to increase staff motivation and maximize your profits. . . .
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WEBINAR: Secrets of Selling Retained Search
by Mark Whitby
Like the idea of getting paid up-front, but not sure where to start? In this online seminar, you'll learn how to win your first retainer. I successfully made the transition from pure contingency recruitment to 40% retained, and you can do it to! . . .
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DOWNLOAD: Secrets of Selling Retained Search Workbook
by Mark Whitby
Here's the workbook for the "Secrets of Selling Retained Search" webinar replay, including the PowerPoint slides - 13 pages. We recommend that you print this handy study guide before watching the Online Seminar and use it to record your notes and for easy reference. . . .
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17 Tips to Increase Your Temp Revenue
by Mark Whitby
The article is about how to generate more revenue - and profits - from temporary and contract recruitment. Specifically, you'll learn 17 practical ideas that you can use immediately to get better results with the same time and effort. . . .
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DOWNLOAD: How to Overcome Fee Objections
by Mark Whitby
In a difficult economy, it's tempting to reduce your rates in order to attract new business. I want to encourage you not to give in too easily. In this Special Report, you'll learn effective answers for common price objections such as "you're too expensive" or "other recruiters only charge 15%." . . .
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Here's what our members are saying ...
"Mark's 121 coaching is excellent and the benefits are apparent immediately. Most after effects from training last for a short period however this recent coaching is still delivering measurable benefits to the business 6 months on."
Suzanne Ramsay, CEO Change Recruitment Group
"Our sales increased by 67% over the period Mark was involved with our team."
Richard Duguid, Director Maxwell Bruce Ltd
"Thank you Mark ... we have doubled our sales activity and everyone is enjoying their canvass call sessions! Your Sales Coaching programme has definitely made an impact and was well worth the investment."
Roddy Hammond Manging Director Hammond Resources
"In the last three months, we won $70,000 worth of retained assignments as a direct result of the strategies and techniques we learned."
Andy Barton, Director Recruitment Zone
"I have noticed a significant improvement in my performance and revenue generation ... in my self-confidence, time management, closing technique and candidate/client commitment levels. In measurable terms, I had my best ever month in April, then billed $10,000 more in May ... Thank you very much for your advice and guidance."
Robin Huggins Team Leader MSB International plc
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