Our Price $119.00

Step up ... to a higher level of service, bigger fees and stronger client relationships! Bill's unique approach to retained search is practical, fun--and brutally honest. If you've ever wondered how to make the switch, but lacked the training, the resources or the chutzpah, this audio program is for you. Here's a peek at the topics:

Disk 1 Mindset, Methods and Opportunities

The differences between retained and contingency • Learning the business, not the hype • An honest, rational approach to building a practice • Understanding the client's perspective • Think like a partner, not a competitor • How to break old habits • Understanding retained search methods • A higher level of service • First-class vs. coach • The retained search mindset • Finding your market niche • When retained search is a bad idea • Dealing with executive compensation • Creating a business infrastructure of your own • Building a unique brand identity.

Disk 2 Marketing, Contracts and Delivery of Service

The retained search selling cycle • Marketing strategies to grow your business • Web sites, articles and newsletters • Direct mail techniques • Building your referral network • Retained search and rescue • The unequivocal importance of qualifying • Establishing your methods • Why small can actually be big • Setting your terms and conditions • Is there a fall-back position? • Contracts and other documents • Executing the search • Are meetings really necessary? • Making the switch--and never looking back.